What’s the point of blogging?

• A portfolio of work
• A two-way method of communication – a conversation
• Comments - allowing you to gain the views and experiences of other people
  Good practice in communicating with the outside world
• An 'active' medium
• A brand-building exercise
• Allows you to demonstrate your expertise and prove your credibility
• Regular updated, attracting visitors and drawing attention to your work
• Providing up-to-date news to your audience
• A thinking ground for ideas
• A space for 'first drafts' and subsequent versions of your work and words
• The storage of posts and, therefore, your history and experiences
• Ability to integrate multimedia – video, audio, images, podcasts, vodcasts, slideshows – and widgets
• An opportunity to write brilliant headlines
• Whatever you want it to be